LISTEN. DISRUPT. LEARN.
I am different.
I have weaknesses (areas for growth) — and they drive me!
Aescentia’s tagline is “Listen. Disrupt. Learn.” It is a nod to my agile and iterative perspective on complex problem-solving, but it could be mistaken as stating that we are, among other things, disruptive. This is its true meaning:
“Listen.” refers to the approach of truly listening and empathizing with users – a human-centered perspective. I value customer input and feedback as early as possible over big up-front design.
“Disrupt.” refers to the fact that if you engage me, then we are by definition working on disruptive change. I am an expert in easing the pain of complex, disruptive change. Customers trust me to get them home safely, to build great experiences, and to have a great time while we’re at it.
“Learn.” This was the hardest to flesh out. At first, it was “Adjust.”. However, I immediately felt that was not the right approach. “Adjust.” assumes that we must continuously change (perhaps for its own sake), which is not always the case. So we must “Learn.” from our work continuously – testing our assumptions and staying informed by customer desire and feedback. Then, if we determine a need, we can plan and adapt.