Fleshing it out with — I am… 2017-08-04T04:27:18+00:00


A while back I sat down at a coffee shop in LA, alone, while on vacation with the family — to do some self-reflection. I’ve been fortunate to work with truly exceptional people on some innovative and challenging products over time, but getting down-on-paper how we do things was proving difficult. I was stuck. I’d done some design exercises prior, so just started writing — in first-person. Here’s what came out of that…

I am a multidisciplinary leader with experience in product strategy, management and development, solution architecture, digital transformation, and innovation. My most valuable skills are in seeking and uncovering customer and stakeholder insights and translating them into actionable plans – delivering highly successful products and solutions.

I have an unwavering customer focus, am devoted to agile practices, and love building and working with fun, challenged, and accountable teams.

In Practice


In Practice.

I am intensely curious and love to experiment. I build highly productive, motivated, and customer-focused teams. I value transparency in all interactions – and I know there is nothing we can’t do together.

I am idealistic and opinionated but empathetic and pragmatic in my interactions, analysis, and management style.

I am a mentor and teacher by nature. I enjoy providing and I seek peer review from those with different perspectives.

I value conservatism, history, and success as much as progress, disruption, and failure – and I don’t accept norms when they no longer work.

I am an agile practitioner. I value early, inexpensive proofs and continuous maturity over big up-front detailed design – and I value planning over the plan.




I am different.

I have weaknesses (areas for growth) — and they drive me!

Aescentia’s tagline is “Listen. Disrupt. Learn.” It is a nod to my agile and iterative perspective on complex problem-solving, but it could be mistaken as stating that we are, among other things, disruptive. This is its true meaning:

“Listen.” refers to the approach of truly listening and empathizing with users – a human-centered perspective. I value customer input and feedback as early as possible over big up-front design.

“Disrupt.” refers to the fact that if you engage me, then we are by definition working on disruptive change. I am an expert in easing the pain of complex, disruptive change. Customers trust me to get them home safely, to build great experiences, and to have a great time while we’re at it.

“Learn.” This was the hardest to flesh out. At first, it was “Adjust.”. However, I immediately felt that was not the right approach. “Adjust.” assumes that we must continuously change (perhaps for its own sake), which is not always the case. So we must “Learn.” from our work continuously – testing our assumptions and staying informed by customer desire and feedback. Then, if we determine a need, we can plan and adapt.

Hit Me Up!



For questions or if you’d like to work with me, use this form — or connect using any of the social links at the bottom of the page. I’d love to hear from you!